Why Resonant?

My career path, spanning from the vibrant world of performance and music psychology to the strategic realm of marketing, has been driven by a single pursuit: flow. In music, I experienced moments of perfect harmony – when individual talents aligned to create something extraordinary. But I also encountered dissonance, learning that true synergy can’t be forced. It dawned on me that my personal alignment was the key catalyst.

 

This revelation became my professional compass. When an individual’s values and energy resonate with a company’s purpose, magic happens: ambition ignites, productivity soars, and growth accelerates. Work transforms from a daily grind into a meaningful journey. This isn’t just idealism; it’s the foundation of enduring success.

 

That’s why I founded RESONANT: to help organisations create environments where individuals can find their optimal frequency, fostering personal growth and collective achievement.

Tobias Loder-Neuhold | 0043 681 103 355 04

Founder

Employer Branding Expert | Organizational Development Practitioner | Experienced Leader

From Musicology to Marketing Maestro
  • I have a background in music psychology, emotions, and communication
  • 15 years of experience in marketing, of which 8 years have been specialized in employer branding. My international career includes significant time in Sweden, where I have built and led high-energy, diverse, global teams with up to 30 people.
Achievements & Expertise
  • Led over 20 Employee Value Proposition (EVP) projects for multinational clients
  • Certified Organizational Development Practitioner and Strategic Talent Acquisition Expert 
  • Seasoned in the full cycle of employer branding, from strategy to implementation
  • Skilled in online campaigning, from strategy to execution
Approach & Skills
  • Develop insights-driven strategies
  • Utilize innovative marketing techniques
  • Combine analytical thinking with creative problem-solving
  • Facilitate professional engagements for maximum impact
Mission

I aim to orchestrate employer branding that resonates with, attracts, and retains top talent in competitive markets. I align organisational culture with employee aspirations to create workplaces that foster meaningful connections.

Personal Interests

Music continues to play a significant role in my life. I enjoy cultivating a garden to create delicious meals and have a passion for bouldering.